Marketing Manager – Brand Management (Passenger Vehicles)

Job Description

Marketing Manager – Brand Management (Passenger Vehicles)
Location: Lagos
Industry: Automobile
Job Type: Full Time
Salary: Negotiable and Competitive

Job Summary
We are seeking an experienced Marketing Manager to drive brand management for our passenger vehicle brand. The role holder will be responsible for building brand equity, developing go-to-market strategies, and executing marketing campaigns that support sales growth for the brand.

Key Responsibilities
• Develop and implement brand strategies for the passenger vehicle brand.
• Plan and execute marketing campaigns across digital, print, and other media channels.
• Conduct market research and competitor analysis within the passenger vehicle segment.
• Collaborate with sales teams to align marketing initiatives with sales targets.
• Oversee product launches, promotional activities, and brand communication materials.
• Manage relationships with external agencies, vendors, and media partners.
• Monitor and report on marketing performance metrics (ROI, brand awareness, engagement).
• Manage the brand’s marketing budget to maximize impact.

Requirements
• Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree or relevant certification (e.g., CIM, NIMN) is an advantage.
• Minimum of 5-8 years’ experience in brand/product management, ideally within the automobile industry.
• Prior experience with passenger vehicle brands is highly desirable.
• Strong understanding of brand strategy, digital marketing, and consumer behavior.
• Excellent communication, project management, and analytical skills.

NB: All information will be treated with strictest confidentiality.