Alvin Agorom

I am responsible for steering the brand identity, strategic positioning, and marketing performance of Union Bank and its sub-brands. My role involves conceptualizing and executing high-impact marketing programs, managing end-to-end advertising production, and overseeing media strategy to drive brand equity, awareness, and growth.

I work towards bridging the gap between creative strategy and data-driven performance by managing external agencies, optimizing media spends, and curating a high-quality library of marketing assets. Furthermore, my role requires a proactive approach to market research, content strategy, and the development of strategic partnerships to ensure the brand remains competitive, relevant, and aligned with overall business objectives.

As the Head of Corporate Communications at Chapel Hill Denham, I served as a strategic architect for the firm’s brand, media, and marketing operations. I was responsible for conceptualising and executing high-level communications strategies that directly supported the firm and its subsidiaries in achieving annual business objectives and revenue growth.

I functioned as a key advisor to the Executive Leadership and the Board of Directors, ensuring that all corporate messaging, ranging from high-stakes presentations and speeches to product-led marketing campaigns, was aligned with the firm’s strategic vision. By managing cross-platform brand presence, cultivating critical media relationships, and optimising internal communication policies, I was able to enhance the firm's market visibility and operational efficiency.

• Provide critical support through market and competitor intelligence required to develop
long term brand strategy
• Development of brand campaigns, execute brand plans and manage agencies to ensure cost-efficient execution of laid out plans (FY 2020 budget: $1.05m)
• Lead on Media scheduling and buying across various media channels (OOH, TV- Cable & Terrestrial, Radio)
• Liaise with all vendor and agency management for brand execution (avg: 40 per quarter) toensure smart pricing and maximum value for money spent
• Identifying and recommending appropriate channels and events aligned with the overall
brand identity and positioning
• Coordinate the production of advertising collaterals across television, radio and print
platforms.
• Track, report and analyse brand performance on a quarterly basis; identify gaps and make recommendations as required
• Evaluate ongoing campaigns and cascade data to the relevant business units to identify
strengths and areas for improvements
• Coordinate periodic internal and external brand perception surveys to determine brand
strategy effectiveness
• Monitor global marketing and branding trends across financial and non-financial sectors
• Project manage the Brand Compliance team to ensure discipline in brand execution across all platforms and locations. Work closely with Events & Sponsorships teams to properly execute at sponsored events
• Supervising the sign-off of marketing literature and campaigns, liaising with legal and
compliance personnel, ensuring the designs and messages meet the company brand and
regulatory guidelines
• Lead tracking and measuring Returns on Investment (ROI) on all Brand activations to ensure efficiency.