Field Sales Supervisors (FSSs) – Beverage Industry

Job Description

Job Title: Field Sales Supervisors (FSSs) – Beverage Industry
Location: Lagos, Nigeria
Employment Type: Full-Time
Industry: Beverage Industry

Job Summary
We are seeking highly motivated and experienced Field Sales Supervisors (FSSs) with a strong background in the beverages industry to drive sales performance, improve market coverage, and supervise field sales activities across assigned territories in Lagos. The ideal candidate must have proven experience managing sales representatives, executing route-to-market strategies, developing distributor relationships, and achieving sales and distribution targets within a fast-paced FMCG environment.

Key Responsibilities
• Supervise and coordinate the daily activities of Sales Representatives within assigned territories.
• Drive sales volume, distribution, and market share growth for beverage products.
• Ensure effective market coverage and route plan execution.
• Monitor product availability, visibility, and merchandising standards across retail outlets.
• Support distributors in achieving sales targets and expanding customer reach.
• Track sales performance, identify gaps, and implement corrective actions.
• Conduct regular market visits to gather competitor and customer insights.
• Train, coach, and motivate field sales teams to improve productivity and performance.
• Prepare and submit accurate sales, distribution, and market intelligence reports.
• Ensure compliance with company policies and sales processes.

Requirements & Competencies
• Bachelor’s Degree or HND in Marketing, Business Administration, Economics, or a related field.
• Minimum of 3-5 years’ FMCG sales experience, with at least 2 years in a supervisory role within the beverages industry.
• Proven experience in field sales management, distributor operations, and territory development.
• Strong understanding of route-to-market execution and retail sales operations.
• Demonstrated ability to achieve sales and distribution targets.
• Excellent leadership, coaching, communication, and interpersonal skills.
• Strong analytical, reporting, and problem-solving abilities.
• Proficiency in Microsoft Excel and sales reporting tools.
• Valid driver’s license and willingness to travel extensively within Lagos and surrounding areas.

Key Performance Indicators (KPIs)
• Achievement of sales volume and value targets.
• Distribution coverage and outlet expansion.
• Product availability and visibility across assigned territories.
• Team productivity and sales force effectiveness.
• Distributor performance and customer satisfaction.
• Market share growth and sales growth within the territory.

Compensation & Benefits
• Competitive salary package.
• Performance-based incentives and bonuses.
• Career growth and professional development opportunities.

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****PLEASE NOTE****
Only candidates with valid experience in consumer electronics or appliances will be considered.

All information will be treated with strictest confidentiality.