National Sales Manager (Beverages)

Job Description

🚀 Job Opening: National Sales Manager (Beverages)
Location: Nigeria
Employment Type: Full-Time
Department: Sales (Traditional Trade)

About the Role
We are looking for a dynamic, results-driven, and visionary National Sales Manager (Beverages) to spearhead the nationwide commercial strategy and sales execution for our rapidly growing beverage division.

In this senior leadership role, you will own the end-to-end commercial agenda—driving market penetration, scaling traditional trade distribution networks, and leading a high-performance sales team across juice, carbonated soft drinks, alcoholic, and non-alcoholic beverage categories.

Key Responsibilities

Strategic Leadership: Shape and execute the nationwide sales strategy, distribution plans, and commercial frameworks for the beverage division.
Revenue & Market Growth: Drive exponential revenue growth, expand market share, and deepen traditional trade penetration.
Team Management: Lead, mentor, and inspire a robust field structure comprising Regional Sales Managers (RSMs), Area Sales Managers, and Sales Supervisors.
Distributor & Principal Engagement: Build high-value relationships with key principals, distributors, dealers, and key accounts to secure share-of-shelf dominance.
Operations & Forecasting: Oversee accurate demand forecasting, stock management, debtor/credit control, and P&L accountability.
Performance Reporting: Monitor team strike rates, coverage plans, and submit comprehensive monthly management MIS/decks.

Key Requirements & Qualifications

Minimum of a Bachelor’s degree or HND in a relevant discipline.
Minimum of 12 years of progressive sales and distribution experience in FMCG, with at least 5 years in a senior sales managerial position.
Demonstrated hands-on experience selling and scaling beverage brands (e.g., juice, carbonated soft drinks, or alcohol portfolios). Experience sourcing candidates or coming from top-tier FMCG/beverage leaders like Chi Limited, Frutta Juice, Guinness, International Distillers Limited (IDL), or similar organizations is a strong advantage.
Deep understanding of traditional trade distribution networks, route-to-market strategies, and P&L/cost analysis.
Exceptional leadership, negotiation, analytical, and cross-functional collaboration skills.

What We Offer

Competitive compensation package with performance incentives.
Opportunity to define the growth story of a major beverage brand on a national scale.
A collaborative, fast-paced, and high-impact work culture.

****PLEASE NOTE****

Only selected candidates with valid experience will be contacted.

All information will be treated with strictest confidentiality.