National Sales Manager – Tomato, Spread & Paste Categories

Job Description

National Sales Manager – Tomato, Spread & Paste Categories
Location: Lagos, Nigeria
Industry: FMCG
Salary: Highly competitive and negotiable
Reporting To: Chief Commercial Officer / Managing Director

Role Overview
We are seeking an experienced and driven National Sales Manager to lead the sales function across our Tomato, Spread, and Paste product categories nationwide. The successful candidate will develop and implement a cohesive national sales strategy, manage a high-performing zonal sales team, and drive sustainable revenue growth across all trade channels in Nigeria.

Key Responsibilities
• Develop and execute a national go-to-market strategy for Tomato, Spread, and Paste categories to deliver volume, value, and market share objectives.
• Lead and manage a team of Zonal Sales Managers across all geopolitical zones in Nigeria.
• Drive end-to-end distribution from primary to last-mile across general trade, modern trade, and wholesale channels.
• Build and nurture strategic partnerships with key national distributors, key accounts, and organized trade customers.
• Work closely with marketing and supply chain teams to align product availability, promotions, and launches.
• Analyse sales data, market trends, and competitor intelligence to refine strategy and identify growth opportunities.
• Develop, manage, and optimise the national sales budget and trade investment.
• Set performance targets for zonal teams and track delivery against KPIs.
• Champion in-store execution standards across all channels and geographies.
• Provide regular, data-driven performance updates and business reviews to senior leadership.

Qualifications & Experience
• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is an added advantage.
• Minimum of 14 years’ experience in FMCG sales, with at least 7 years in a national sales leadership capacity.
• Strong track record in the food/condiments or tomato/paste category is highly desirable.
• Proven ability to manage multi-category portfolios and large, geographically diverse sales teams.
• Deep understanding of the Nigerian FMCG distribution and retail landscape.

Skills & Competencies
• Strategic thinker with strong commercial and financial acumen.
• Excellent leadership, coaching, and team development capabilities.
• Strong negotiation and key account management skills.
• Analytical mindset with the ability to translate data into actionable plans.
• Proficient in sales tools, CRM platforms, and reporting systems.
• High energy, results-oriented, and able to manage complexity across multiple categories.

NB: All information will be treated with strictest confidentiality.