Zonal Sales Manager – Biscuit Category

02/11/2026

Job Description

Job Title: Zonal Sales Manager – Biscuit Category
Department: Sales
Reports to: Managing Director
Direct reports: ASM, FSS
Location: Onitsha
Salary: Open to negotiation

Job Summary
Our client, an FMCG company, is looking for an experienced Zonal Sales Manager to drive sales and revenue growth across an assigned zone.

What you will do
* Set and deliver zonal sales goals and quotas, with annual, quarterly and monthly forecasts.
* Lead and coach the zonal sales team to meet or exceed targets.
* Own primary and secondary sales, working with channel and national sales managers.
* Grow revenue by managing distributor sales teams and expanding distributor reach.
* Build strong relationships with key customers and win new ones.
* Manage the zonal budget, trade promotions and expenditure.
* Track competitors, consumer trends and new product opportunities.
* Work with HR on recruiting, training, appraising and managing your team.

What we are looking for
* Proven experience selling biscuits (a must).
* Minimum of 7 years in traditional sales operations or sales support.
* FMCG sales experience, with a strong grasp of the strategic sales process.
* Track record managing sales projects or programme rollouts from concept to completion.
* Bachelor’s degree preferred.
* Excellent communication and presentation skills.
* Organised, detail-oriented and able to multi-task in a fast-paced environment.
* Strong leadership, negotiation, problem-solving and quick decision-making skills.
* Proficient in MS Excel, PowerPoint and Word.
* Able to work independently and in a team, and to keep matters confidential.
* Occasional travel required.

****PLEASE NOTE****
Only selected candidates with valid experience will be contacted.

All information will be treated with strictest confidentiality.