Zonal Sales Manager – Milk Category

Job Description

Zonal Sales Manager – Milk Category
Location: Abuja, Nigeria
Industry: FMCG
Salary: Highly competitive and negotiable
Reporting To: National Sales Manager – Milk Category

Role Overview
We are looking for a results-driven Zonal Sales Manager to oversee all sales activities for our Milk category within the Abuja zone and surrounding territories. The role holder will be responsible for driving zonal sales targets, managing distributor relationships, and ensuring effective execution of trade and route-to-market strategies at the zonal level.

Key Responsibilities
• Drive achievement of zonal volume, revenue, and distribution targets for the Milk category.
• Manage and develop a team of Area Sales Representatives and field officers within the zone.
• Oversee distributor and key account management across the zone, ensuring adherence to trade terms and stock availability.
• Execute trade marketing programmes, activations, and promotional activities within the zone.
• Monitor competitor activities, pricing, and market trends; provide actionable insights to the NSM.
• Ensure consistent product availability and visibility across all channels within the zone.
• Prepare and submit zonal sales performance reports, forecasts, and market intelligence to the NSM.
• Manage the zonal sales budget and trade spend in line with company guidelines.
• Build strong relationships with key retailers, wholesalers, and distributors across the zone.
• Identify and pursue new business opportunities and channel expansion within the Abuja zone.

Qualifications & Experience
• Bachelor’s degree in Business, Marketing, or a related discipline.
• Minimum of 10 years’ experience in FMCG sales, with at least 3 years in a zonal or regional sales management role.
• Demonstrated ability to drive sales growth and manage large field teams across a geographically dispersed territory.
• Strong knowledge of the Abuja and North-Central Nigeria market dynamics.
• Experience in dairy, beverages, or related FMCG categories is an advantage.

Skills & Competencies
• Strong leadership and team management skills.
• Sound commercial acumen with ability to interpret sales data and drive informed decisions.
• Excellent distributor and stakeholder management skills.
• Self-motivated, target-driven, and highly organized.
• Good communication and reporting skills.
• Willingness to travel extensively within the zone.

NB: All information will be treated with strictest confidentiality.