National Sales Manager (Home & Personal Care)

Job Description

Job Title: National Sales Manager (Home & Personal Care)
Location: Nigeria
Employment Type: Full-time
Monthly Salary: Competitive

Role Summary
As National Sales Manager, you will be responsible for driving the overall commercial strategy, execution, and performance of the Home & Personal Care brands. This includes overseeing sales activation, client engagement, and internal strategy within the distribution network. You will lead a high-performing sales team, ensuring national coverage, growth, and profitability.

Key Responsibilities
• Develop and execute national sales strategies to achieve revenue targets.
• Build and maintain strong relationships with principals, distributors, dealers, and retailers.
• Identify market gaps and expand distribution networks.
• Coordinate promotional activities, trade shows, and special events.
• Lead, motivate, and coach sales teams to deliver results.
• Manage stock, debtors, and reporting tools to meet business objectives.
• Prepare sales contracts, proposals, and presentations for management and clients.
• Conduct market research and provide competitor intelligence.
• Ensure timely submission of management reports and debtor confirmations.
• Recruit, train, and guide new team members.

Requirements & Qualifications
• Minimum of a Bachelor’s Degree or HND.
• At least 12 years’ experience in FMCG sales and distribution, with 5 years in Home & Personal Care products.
• Proven track record in managing high-performance sales teams.
• Strong knowledge of marketing, sales, distribution systems, and commercial processes.
• Excellent communication and presentation skills in English.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Understanding of P&L and cost analysis.

Skills and Competence
• Excellent negotiation and analytical skills.
• Strong leadership, coaching, and training abilities.
• Customer-focused and result-oriented mindset.
• High integrity and interpersonal relationship skills.
• Ability to work independently and collaboratively in fast-paced environments.
• Process-driven with strong problem-solving skills.

NB: All information will be treated with strictest confidentiality.