National Sales Manager – Milk Category

Job Description

National Sales Manager – Milk Category
Location: Lagos, Nigeria
Industry: FMCG
Salary: Highly competitive and negotiable
Reporting To: Chief Commercial Officer / Managing Director

Role Overview
We are seeking a high-performing and strategically minded National Sales Manager to lead the sales function for our Milk category across Nigeria. The ideal candidate will be responsible for driving national revenue targets, developing robust channel strategies, and building a best-in-class field sales team. This role requires a commercially astute leader with deep experience in FMCG sales and a strong understanding of the Nigerian market landscape.

Key Responsibilities
• Develop and execute the national sales strategy for the Milk category to achieve volume, revenue, and market share targets.
• Lead, coach, and manage a team of Zonal Sales Managers and their respective field teams across all regions.
• Define and drive distribution expansion across all channels — modern trade, general trade, and key accounts.
• Establish and maintain strong relationships with key distributors, wholesalers, and retail chains nationwide.
• Collaborate with marketing to align trade activations, promotions, and brand-building initiatives.
• Monitor and analyse sales performance data, market trends, and competitor activities to inform strategy.
• Develop and manage the national sales budget, ensuring cost efficiency and ROI on trade spend.
• Identify and develop new business opportunities, channels, and geographic markets.
• Provide regular performance reports and forecasts to senior leadership.
• Ensure full compliance with company policies, pricing structures, and trade terms across all territories.

Qualifications & Experience
• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is an added advantage.
• Minimum of 12 years’ progressive experience in FMCG sales, with at least 4 years in a national or senior sales leadership role.
• Proven track record of delivering consistent sales growth and market expansion in the Nigerian FMCG space.
• Strong experience managing Zonal/Regional Sales Managers and large field sales teams.
• In-depth knowledge of the Nigerian retail and distribution landscape.
• Experience in the dairy or beverages category is a strong advantage.

Skills & Competencies
• Strong leadership, people management, and team development skills.
• Excellent negotiation and relationship management abilities.
• Commercially driven with strong analytical and problem-solving capabilities.
• Proficiency in sales performance tools, reporting, and CRM systems.
• High level of initiative, resilience, and ability to thrive in a fast-paced environment.
• Excellent communication and presentation skills.

NB: All information will be treated with strictest confidentiality.